Friday, 31 January 2014

Digipak Mock Up


31.01.14:


Today I finished my mock-up for my Digipak. It is essentially exactly how I want my final product to look, except that I have used mock-up images from the Internet to indicate the types of image I want to use for the finished product. This helped me to visualise the look of my ancillary product as well as setting up the layout for all of the text on each panel. Once completed, I cut out a smaller version of the Digipak to test that I had all of the folds and cuts in the right place so that I know what I do/don't need to change for the real thing. Luckily, everything was correct as I used a template and I like the layout of what I have produced. What I now need to do is to adjust the document so that it is of the correct size (I may want to print the document off on A2 paper to see what it would look like in real-life) and to add in an extra panel in the middle to act as the pouch which will hold the booklet. Obviously, I will then add in my original images and adjust the text accordingly if they don't work out as well with my own images. Below is a collection of images of my Digipak that I made up today: 


    

  

 

  









Treatment

What is a treatment?

"A treatment is a summary of a screenplay, TV show, novel or other story, sometimes in the form of an outline. It can be anything from one to ten pages or even longer in length. Treatments can be used as a tool of development, encapsulating a story's most important elements in a more manageable format, for either the writer's own creative purposes or as a vehicle for a producer to give his or her input. Or it can be a marketing tool, a summary of your story that is easier to share with producers or others who might be considering the value of your project before they decide whether to get involved (either financially or creatively or both).


You may have already finished your entire work and are now reverse-engineering a treatment for marketing purposes (or to facilitate a pitch). Or you may see it as a starting point, a blueprint for your eventual full work."

Log Line: The music video for the song 'Autumn Leaves' by Ed Sheeran follows the story of a teenage female character re-living treasured memories of her best friend and how she eventually came to lose her. Whilst remembering her best friend in a more happier light, the video also follows the character as she moves on from this, desperately trying to find closure after a bad turn of events and wanting to move on with her life. 

Treatment:

For the MTV version, the video will start with a title card in the bottom corner listing the title of the song, the album it is from, the artist, the production company and the release date. This title card will be visible for the entire first scene of the view of the forest, before fading out as the second scene starts.

The main action starts by following someone's footsteps from a point-of-view perspective as the shot moves up the path to an unknown destination, with each footstep matching the strumming of the guitar in the music. The shot then fades to black and then focuses on a girl softly playing the guitar, and then she begins to sing to the lyrics. The shots will all be fairly close-up, constructing an Enigma Code for the audience as they are unable to identify who the character is and what the main plot may potentially be, creating suspense and the need to find out more by the audience.

After fading out from the girl performing the song, the shot then focuses on a low angle-shot of every-day people walking along the street, minding their own business. The clip repeats itself several times, overlapping each other, fading in and out, to give off the impression of a time lapse and that someone's take on life is that something bad has happened to cause their world to completely slow down. This also suggests to the audience that the person's story which is being told in the song is potentially going back in time, and is a distant memory.

After a repetition of similar shots of the girl performing the song, the video then follows several clips telling the story of the female character and her friend who has supposedly died on a journey into London to go bowling. Black and white shots of the underground and the escalators fade into each other before showing one of the characters throwing the bowling ball down the lane. As the next shot of the tube departing the station plays, a shot of the girl playing the guitar fades in over the shot, reflecting upon the idea that most young, talented performers may actually start out busking in london stations. Once this shot fades out, several shots of the London/Bowling scene then re-play in a non-chronological order in between repetitions of the same performance clips from the start of the video.

Once this scene has finished, the video then focuses on the two girls back at home. The central female character of the story is handed a present, which she opens to reveal a photo frame with a photo of the girls and a few other friends inside. It then cuts to several dimmer shots of the female character flipping through photo albums, looking back at other pictures of the girls together. This shot is then intermingled with other clips of the girl performing the guitar and singing the song.

These shots then fade to black, and it returns to the girl opening her birthday lesson. She pauses as she takes a long look at her and her friends in the photo frame. It then cuts to the same scene in the living room, and the girl reaches out from behind the camera to place the frame on the mantel piece. Then, slowly and softly, cards gradually begin to build up around the photo frame, completed with a cross dissolve effect. The cards represent the character's birthday and hopefully creates a warm, happier tone for the audience. Then, the dissolving continues as the cards one-by-one come down and are replaced with sympathy cards, suggesting that at this point in time someone has died, and audiences should be able to make the connection with the death and the characters' friend. 

To break this up, a title sequence appears, with the lyrics, 'do you ever wonder if the stars shine out for you?' appearing to be hand-written against a background of roses. As the pace of the music increases slightly, so does the clips, with shots becoming less chronological. Close-ups of the character's eye can be seen before shots of the photo frame appear again. The eye then closes slowly and the character begins to cry. Shorter cuts of the clips we have already seen, such as the girls bowling and the public passing-by play again, before close-up images of the girl and her friends and family fade in and out between shots of flowers, supposedly resembling the girl's funeral. One last final shot of the photo frame on the mantel piece, but close than before, plays, before fading out to show the girl standing on a field. She is holding a bunch of balloons, which she slowly releases into the air. The girl turns to face the balloons as they float into the air, symbolising the girl saying a final goodbye to her friend.

The final scene is a jump-cut of the balloons as they go higher and higher into the sky, whilst the girl singing the final few lyrics of the song fades in over the top, before fading completely to black. In the MTV version, the same tile card will appear again in corner as this scene plays. 




Wednesday, 29 January 2014

Entertainment Law - Album Notes 101

Below is a useful link I have found outlining the important information which has to be included within a Digipak to ensure that mine looks as realistic as possible:

http://www.entertainerlaw.com/pdf/albumnotes_101.pdf

Tuesday, 28 January 2014

Main Influences - Digipak

A lot of my inspiration for the Digipak comes from the design work featured in some of my personal favourite albums. The 1975's self-titled album has a Digipak designed by Samuel Johnson, a designer/photographer from London. The unique photographs within the Digipak have a really gritty yet eye-catching look to them, and I LOVE that each page within the booklet is dedicated to each song on the album. Every page has an individual set of lyrics and then the illustrating photo really describes the meaning behind the song, which is something I want to apply to my own Digipak booklet.





Friday, 24 January 2014

Digipak Mock Up Designs - Physical Practice


Style 1: Style 1 and 2 are very similar in the sense that they are constructed of the same number of panels to contain the same number of CDs. However, with this style, I have incorporate the lyric booklet as part of the interior design of the Digipak, with the front cover of it matching the image on the middle inside panel. The lyric booklet would be glued to the centre of the Digipak so that audiences can open it and read with ease without having to worry about the booklet getting lost or damaged, and it looks effective as it does not effect the or ruin the design/picture inside as it makes up most of it.
        


Style 2: Like stated above, style 1 and 2 are very similar. This style is exactly the same as the above style, except that the lyric booklet is contained within a small pouch on the inside. I think this is a more stylish, neater way to present things, but it would mean adding additional tabs and panels to the template, making the design process more lengthy and difficult, and in the real industry, more costly. For both designs I decided upon three panels across as I wanted to segments for two different CDs as the album will be a deluxe edition, which is why that aspect has not changed. Overall, I think I am going to opt for Style 1 as the design and construction process will be much simpler, and I like that it adds another dimension to the Digipak as a whole.




Wednesday, 22 January 2014

Progress/Feedback



The feedback that I received from my class after this presentation was mostly positive - the website looked professional and fit-for-purpose, whilst the plan for the Digipak seemed to make sense and they approved of the layout. The only concern was with my plan for filming, as my need for very basic shots would seem to not demonstrate my media ability as much as it should, so I may have to consider working some more complex techniques into my work, as well as strong editing, to ensure that it is worthy of a high grade. 

Tuesday, 14 January 2014

Website Mock-Up; Progress

As I cannot post a link to the website I am creating until it is completely finished and published, I am going to update this post with screenshots to show my progress with the product. At the moment I am just doing the basic layout for the website, placing all of the necessary text boxes and experimenting with colours, images etc.

At the moment I am using images available for use on Wix and images I have saved from the internet in order to gain a clear idea as to how the final piece will look. All of the text at the moment is being copied and pasted from a different source, but I will eventually write my own content once I am happy with the mock-up layout.

------------------------------------------

10.01.14

This is the home page so far:




Biography:


News:


Live Dates:








Tuesday, 7 January 2014

Risk Assessment Sheet - College Studio


Risk Assessment Sheet - House


Risk Assessment Sheet - Epping Forest

Risk Assessment Sheet - Hatfield Forest

Risk Assessment Sheet - Woodcroft Green


Risk Assessment Sheet - Harlow Bowl