Main Influences

Along my journey of research and planning for my three products; music video, Digipak and website, I have been influenced by various existing products to help me enhance and develop my creativity.

To start with, I looked at existing videos by my chosen musician, Ed Sheeran, to gain influence from his existing products and to develop a realistic sense of branding with my own music video. My two favourite videos of his were The A Team and Give Me Love:



These two videos were the most simplistic of all of his videos, which is what I like and want to apply to my own work. Although quite simple, they're both very artistic in the ways that they portray the lyrics, whilst a few of his other videos are more comical and are created for the purpose of entertaining, whilst these are here to tell a story, which is what I want to also portray for my song. I think the dark and 'grundgy' colours work well in these videos as they give them a serious tone, furthermore helping to portray the emotion and story of the lyrics, so this is likely to influence me to use darker, neutral colours within my music video.

Main Influences - Digipak

A lot of my inspiration for the Digipak comes from the design work featured in some of my personal favourite albums. The 1975's self-titled album has a Digipak designed by Samuel Johnson, a designer/photographer from London. The unique photographs within the Digipak have a really gritty yet eye-catching look to them, and I LOVE that each page within the booklet is dedicated to each song on the album. Every page has an individual set of lyrics and then the illustrating photo really describes the meaning behind the song, which is something I want to apply to my own Digipak booklet.