Final Video

Note to the Examiner: When you start to play the video, click on the settings button on the bottom right corner of the video itself to change the video to the highest possible HD setting.

Ancillary Task - Website

http://edsheeran-newsingle.wix.com/

Ancillary Task - Digipak

These are the pages for inside the Digipak as they would need to be printed, hence why some of it is upside-down.

    

  

The exterior, folding-panel design of the entire Digipak case. The first picture shows the flat-pack version the correct way up, the second shows the interior of the Digipak the correct way up.

To show how my Digipak would look in real-life, I printed all of the above images on A3 paper, as this was the closest I could get to the actual dimensions of a Digipak without having to pay to have it professionally printed elsewhere on bigger paper or card. I have photographed the finished product from different angles to show how it would look if it could be purchased in a shop. I wanted to place an actual CD inside for added realism, but a CD is slightly too big and doesn't demonstrate the Digipak's purpose properly, hence why I kept the pictures of the CDs inside.

The Digipak as it stands up.

Inside the Digipak with the right panel folded over.

The open Digipak from behind.

The back cover of the Digipak.

The exterior of the right panel.

Interior of the Digipak fully opened.

Back pages of the lyric booklet.

Middle pages of the lyric booklet.

First few pages of the lyric booklet.

Interior of the Digpak with the lyric booklet closed up.

Front cover of the Digipak.

Evaluation Question 1

Evaluation Question 2

Evaluation Question 3

Q3. What have you learned from your audience feedback?

For this evaluation question I chose to annotate my music video directly on YouTube with some of the feedback that I received. To view the annotations properly you need to open the video to a full-screen and watch in HD!

Part of my audience feedback revolved around the purpose of the colour scheme within the video. My target audience said that they liked that the video was all in black and white as it suggested a deeper emotion and made the tone more serious. However, they did also say they would be interested to see the video in a sepia tone and also a desaturated colour. Below is the exact same video but in the desaturated colour.

When I was constructing the video with a sepia effect after the black + white and desaturated versions, I decided that I didn't really like it for my video, and it especially didn't work for some of the scenes such as the singing clips as it made the skin look too false in colour and the teeth were turned orange, like in the below picture, hence why I decided not to go ahead with it as I felt like it would have wasted unnecessary time.

After I had finalised the desaturated and black + white copies of my video, I then posted each one to my Twitter and Tumblr accounts to ask my target audience which they preferred. I don't have a lot of relevant people on my Facebook account who conform to my target audience, hence why I decided against posting the videos on there.

This is a selection of the different responses I received on both Tumblr and Twitter:

Overall, I received a total of 19 responses for this particular question. 15 people suggested that they preferred the black and white option, whilst the remaining 4 preferred the 4 de-saturated version. As the target audience are the most important judges to me about my coursework, I decided to follow there preferences and keep my black and white edit as my final production. 

Evaluation Question 4