Music Video - 1st Upload

This is the upload of my completely-finished production; Autumn Leaves by Ed Sheeran.

NOTE TO THE EXAMINER:  If the annotations appear, once playing, click on the settings button in the bottom right corner of the video window to turn them off, and remember to watch in the highest HD quality available.


For the first showing of my music video to my class, I asked to receive feedback from three people:

 

Conclusively, from the feedback I have learnt that this edit of my video conforms to it's genre conventions. In terms of the genre of production - music video - the imagery fit nicely with the music, matching the rhythm and pace, whilst it also fit the genre of the music - indie/acoustic - as the use of black and white editing added emotion and a deeper sense of meaning. I also combined a nice mixture of narrative, performance and even conceptual to meet the genre of a music video. 

People said that they really liked the use of black and white editing - whilst they initially felt it was quite unusual to have the whole edit in black and white - they said it worked quite surprisingly and really added to the theme of the narrative. They also liked that I used a wide variety of different locations throughout the edit which made it more interesting. The editing worked well and they especially liked the dissolve transitions to show the passing of time.

In terms of improving my video, they suggested that if I can maybe input more scenes which would add clarity to the storyline. However, my thought on my video was that I wanted it to be unclear to add ambiguity and an Enigma Code - in order to hook the audience and keep them wondering about the storyline past the point of watching it. They also noticed that there were some synching issues with the singing, which I had also identified, but I must say that these issues weren't as clear on Premiere Pro so perhaps this is more down to it being uploaded to YouTube, so I will now work to adjust this. There were also suggestions about the colour, in the sense that whilst they liked the black and white editing, I could perhaps try uploading the video in a de-saturated colour and in a sepia tone to find out what the audience prefers as it may change the way the audience decodes the performance. Also in some cases, some of the transitions may need to be faster as this may make the audience bored, and some of the filming was slightly shaky. At times, the filming was purposely shaky as it was supposed to be from the protagonist's point of view, thus it was supposedly hand-filmed. Perhaps I didn't make some of the footage shaky enough to emphasise this idea, so to fix this, I will either work on reducing the pace of the clip to make it look less shaky, or apply some sort of a filter which will emphasise this more.

Official Feedback:

Once I had completed all of my coursework, Paul gave us some feedback and marking for the entire unit. With my video especially, I have several things I need to change, which I will work on to create the final edit of my video. I need to focus on re-shooting my 'singing' sequences to make sure they sync with the music better. I also need to re-shoot the sequence where the character is walking along the grass as an iPod wire keeps falling into the shot. I may also re-shoot the 'eye' shot to make it clearer and neater, which may require slightly better lighting than last time.