These are two examples of short videos that I created using LiveType to practice creating titles for my coursework piece. Because I am creating a music video, I am unlikely to want to include titles in my music video as the vast majority of them do not include them, so I want to be able to stick to conventions. However, there is a small percentage of music videos which may include minor titles such as the Song Title and the musician's name at the very start of the footage, or the record label's name presented at the very end of the footage. Titles don't take very long to create for a video, so to be able to show off my skill in creating titles (if I do not include them within my music video), there is a set of rules followed by MTV for music videos which are titles simply added on to the start of the actual footage, so I may create a 'second video' if you like, specifically for MTV.
With the first Text Trial Video, I experimented with the positioning of the text most of all. This is a very similar text-layout to how MTV show videos, with the title of the song and the artist in the bottom left corner, and then the record company in the centre of the screen after the footage has finished playing. The backgrounds I used aren't really relevant as this wouldn't ordinarily be shown in the video, it would either be a black screen or the music video footage itself, but just to show as an example, I used an orange background as this is a colour which acts as a representative or a trait of my chosen artist.
With the second video, I experimented with font styles more. I wouldn't realistically use anything but a standard font such as Arial, but I just wanted to play with other, more interesting fonts which might relate to the topic of my video. I like the font that I used as it relates to the theme of the song 'Autumn Leaves' but it just doesn't look professional for the titles of my music video, so I definitely won't be using it. However, this is potentially I type of font I could look at using within my ancillary products.
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There are few music videos on the market which include titles/text, but I am choosing not to include them in mine because I feel that are not appropriate for my genre. The music videos I have seen which do include text/titles all tend to be either pop, dance or urban genres, and are used to highlight specific words in the lyrics to allow viewers to learn the words.
With the first Text Trial Video, I experimented with the positioning of the text most of all. This is a very similar text-layout to how MTV show videos, with the title of the song and the artist in the bottom left corner, and then the record company in the centre of the screen after the footage has finished playing. The backgrounds I used aren't really relevant as this wouldn't ordinarily be shown in the video, it would either be a black screen or the music video footage itself, but just to show as an example, I used an orange background as this is a colour which acts as a representative or a trait of my chosen artist.
With the second video, I experimented with font styles more. I wouldn't realistically use anything but a standard font such as Arial, but I just wanted to play with other, more interesting fonts which might relate to the topic of my video. I like the font that I used as it relates to the theme of the song 'Autumn Leaves' but it just doesn't look professional for the titles of my music video, so I definitely won't be using it. However, this is potentially I type of font I could look at using within my ancillary products.
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There are few music videos on the market which include titles/text, but I am choosing not to include them in mine because I feel that are not appropriate for my genre. The music videos I have seen which do include text/titles all tend to be either pop, dance or urban genres, and are used to highlight specific words in the lyrics to allow viewers to learn the words.
The first video is by David Guetta featuring Rihanna. The song complies to the dance/urban genre and includes titles throughout as the video has been directed in a feature-film style, including the production company and 'actors' names at the start of the video. The titles work because they match in with the music which is fast paced. The style of the text is quite fun and bold, and easily suits the sci-fi theme which has been applied to the video's content. It gives the video a fun characteristic which would attract the target audience here of about 16 - 24 year olds, particularly the older segment who go to parties, clubs etc. Arguably, the text may also be used because in some scenarios, listeners may find it difficult to hear certain words sung by Rihanna due to the mixing of the audio - thus, these titles will allow viewers to learn more of the correct lyrics. This is an extremely rare setup for a music video, as most don't even identify the production company, let alone produce a fully-animated logo for the opening sequence. However, it does work for this music video because of the themes within the footage and the genre of the music, and it also allows it to stand out from others, making it unique. Like stated before, with my music video which will have very soft, calm tones and themes, titles like these would not be suitable for the target audience. If I were to include text like within this video, I would perhaps have the production company listed in the credits at the end of the video, rather than the start, as for me, this is not an important feature of the video, and so should ideally be seen last after the actual music content.
Another example I found was actually by the same artist. This video is for Rihanna's song 'Rude Boy,' which is another example of the pop/urban/dance mixed-genre of music. The music video itself is a hybrid of narrative, with Rihanna seen playing the drums, and conceptual, with Rihanna again acting out various scenes which make very little sense whatsoever, or more so that they do not conform to a typical Todorov narrative structure. Unlike in the first video where the titles where edited on after production, in this video the text is actually incorporated into the physical filming of the footage, with the words often appearing in big, bold and colourful fonts behind the singer as she 'acts'. This works with this video because the overall theme for this video is an over-the-top style cartoon, with lots of random animations and block colours. Only specific words are shown as titles/texts, as the requirement here is to emphasise those specific words to the audience, these include phrases such as 'BOOM', 'BOY' and 'WANT.' Again this style of text would not work with my music video, as much as I want the meaning of the lyrics to be the focus of the video. The animation and style of the fonts are just too loud and over-the-top for my chosen genre of music, whereas I would need something quite plain and simple. There are very few, if any, examples of music videos of my genre of acoustic/indie/folk with text or titles applied to them, which is why I am going to conform to this and not include any within mine.
I did, however, find an example of an indie/folk music video, which contained some text. Mumford and Son's 'The Cave' contains an example of some titles. At the very start of the video, before the music kicks in, is a scene where the artists act out a little scene. They are riding on motorbikes when they come across some natives to the island. One of the musicians then comes forward and talks to the natives in their home language. For the purpose of the viewers needing to understand what he says, they use subtitles as text. Although this may not be specific to the genre, they are essential for this particular music video for viewers to understand the general plot of the narrative within the video, However, the text does conform to that of the genre by using a simply white Sans Serif font, which complies to the simplicity of the music itself. What is becoming increasingly more common in all genres of music video is a credits screen at the very end, simply showing the year of publication and the record label's name, which is something I will probably include in my video.
I did, however, find an example of an indie/folk music video, which contained some text. Mumford and Son's 'The Cave' contains an example of some titles. At the very start of the video, before the music kicks in, is a scene where the artists act out a little scene. They are riding on motorbikes when they come across some natives to the island. One of the musicians then comes forward and talks to the natives in their home language. For the purpose of the viewers needing to understand what he says, they use subtitles as text. Although this may not be specific to the genre, they are essential for this particular music video for viewers to understand the general plot of the narrative within the video, However, the text does conform to that of the genre by using a simply white Sans Serif font, which complies to the simplicity of the music itself. What is becoming increasingly more common in all genres of music video is a credits screen at the very end, simply showing the year of publication and the record label's name, which is something I will probably include in my video.
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