If I was to create a music video for my coursework this year as part of A2 Media, I think I would want to produce a mostly-narrative based video. I think that narrative music videos can lead to a lot of creativity as it gives you the chance to play on viewers' emotions quite well, and a variety of different story-lines can easily be created. I believe it is a good style to choose also because it will be relatively easy to shoot - I can use many different actors or as little as one to help tell the story. There are very few limitations with this type of music video so it would enable me to potentially incorporate various different filming and editing techniques too. However I do really like the idea of a performance-based video because it allows the viewers to directly interact and connect with the performers. I also believe that it ends a sense of fun to the video, and will allow viewers to easily identify the genre of the video/music before getting much further into the video.
I am more inclined to forget the idea of a concept video at this moment in time as I believe that they don't offer a distinct connection with the music genre of theme of the song in any particular way, and to make it effective, it would require some unusual techniques or special effects to make it stand out against other concept videos, which may not necessarily be able to be created by me.
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