Production Logo

For my production logo, I was torn between two names; 'Roar Talent Productions' and 'PawPrintProductions'. With the former, I was going for a play-on-words with the term 'Raw Talent' often associated with musicians and singers, and with the latter, I liked how memorable the alliteration made the title. Both names associate with animals/paw-prints because this is a strong symbol which relates to my chosen musician, Ed Sheeran, because of his love for animals. He himself uses the paw-print logo on the majority of his merchandise, and even has it tattooed on his arm and engraved on some of his guitars. Whilst there my target audience is mostly made up of women, I felt that 'PawPrintProductions' sounded too feminine and would defer any male fans. On the other hand, 'Roar Talent Productions' sounded more professional, and would suit my mixed target audience of both men and women. As I am making a music video, the logo won't play a vital role like one might do on a film trailer, so it may only make a brief appearance at the very end of my production, hence why I wanted something quite simple. I substituted the 'o' for a paw print as I felt this would give my company a memorable identity, like all production companies have their iconic symbol. Aside from my video, this logo will also appear on any documents I have to print in association with the production of my products, as well as appearing in the credits of my Diigpak and website.